Strategic Benchmark Positioning (SBP) is versatile and applicable across the board – suitable for everything from products and services to broader contexts like locations, personal brands and employer brands. Industry type or company size doesn’t matter.

What’s essential is a customer-centric orientation to effectively implement Strategic Benchmark Positioning (SBP)

1. Focus:
   Strategic Benchmark Positioning (SBP) empowers you to combine all your company’s strengths, qualities, and services into a single, standout Benchmark Position, enabling you to pinpoint the right focus for streamlined and highly effective business development.

2. Relevance:
   Strategic Benchmark Positioning (SBP) makes you intuitively recognized as the obvious best solution, sparking urgency in your audience.

3. Revenue Potentials:
   Strategic Benchmark Positioning (SBP) unleashes hidden opportunities for revenue growth.
   
   

4. Company’s Value:
   Strategic Benchmark Positioning (SBP) substantially boosts your company’s value by empowering you to set new industry benchmarks, which is the essence of SBP. This approach – setting the industry benchmark – provides far more value than just having a great brand.

Yes, 100%. Here’s why:

If we take you on as a new client for developing a standout Benchmark Positioning Strategy for your business, our collaboration follows three steps:

Step 1: Development of your Benchmark Positioning Strategy (Done For You Service)
Based on your responses to a questionnaire, we systematically develop a powerful Strategic Benchmark Positioning (SBP) for your business. This includes the Benchmark Positioning concept, an offer strategy, and a sales pitch that turns your business into an irresistible investment.

Step 2: Discussion of your Benchmark Positioning Strategy (Done With You)
During a 1to1 Strategy Mentoring session, we discuss and refine your Strategic Benchmark Positioning (SBP) for a successful market launch.

Step 3: Refinement of your Benchmark Positioning Strategy (Done With You)
Over the course of 2-3 months, we will continuously refine your Strategic Benchmark Positioning (SBP) — including the concept, offer strategy, and sales pitch — based on market feedback to ensure it truly resonates. Throughout this period, we’ll be your mentor and sparring partner, available 24/7 for guidance

It typically takes 2-4 months to shape a Strategic Benchmark Positioning (SBP) that really hits the mark. During this period, we’ll need about 1,5 hours per week for meetings and / or WhatsApp sparring.

No, Strategic Benchmark Positioning (SBP) builds on your existing brand strategy, offerings, and current content, like your website. It consolidates all that defines your company and your accomplishments into a single, standout Benchmark Positioning.

Imagine it like upgrading a great car with standout tuning, boosting its speed from 150mph to 250mph while it becomes even more energy-efficient.

The SBP Setup Package BASIC starts at € 16,500 + VAT.
Our SBP Setup Package PLUS begins from € 28,500 + VAT.

Prices vary depending on your annual revenue. If it’s € 500,000 or more, collaboration starts at €20,000 + VAT for our SBP Setup Package BASIC.

Both of our offers can be paid through individually tailored installment plans or a 100% upfront payment with a generous discount.

Our private Positioning ART Gallery Tour is priced at €1,500 + VAT for individuals and €1,200 + VAT per person for groups. Payment is required upfront.

As an innovative business development firm, our aim is to greatly boost the competitiveness of customer-centric businesses through Strategic Benchmark Positioning (SBP) in today’s landscape of oversaturated markets and AI technology.

This mission inspired the brand name „Competitive Today.“

Strategic Benchmark Positioning (SBP) was invented by Daniel G. Bieber, founder and managing partner of the innovative business development firm „Competitive Today“. The methodology was first applied in 2007.

Strategic Benchmark Positioning (SBP) builds on the principles of strategic positioning but completely rethinks its fundamental approach to differentiation. This is because SBP aims to redefine market standards for customer value, rather than merely differentiating within existing ones.

The origins of Strategic Benchmark Positioning (SBP) trace back to the insights of Daniel G. Bieber, a trained hotel professional who, since the late 1990s, immersed himself in marketing and customer delight. Born in Würzburg, Germany in 1981, Bieber realized in 2001 that true competitiveness meant setting new customer value standards, rather than just being different.

Equipped with this philosophy and a wealth of creativity, Bieber, since 2007, has developed various positioning solutions based on establishing new benchmarks in customer value.

Starting from traditional positioning concepts with limited methodology, it took Bieber about a decade to perfect his Strategic Benchmark Positioning (SBP) method. His goal was not just to create another strategic framework but to develop a reliable system that helps businesses across all sectors become indispensable and address the limitations of traditional positioning. This includes the challenge of integrating all aspects of a business, like its full range of offerings, into a standout positioning.

With SBP, Bieber has also solved this major positioning issue that often leads to stagnation in business development. His expertise quickly made him sought after among an elite circle of clients and contributed to making SBP one of the most effective, yet simultaneously best-kept secrets in positioning strategies to date.

Looking ahead, Bieber plans to maintain SBP as an exclusive business development service for the time being. However, he envisions making it more mainstream in the future due to his unique Positioning ART Gallery.

Offering Strategic Benchmark Positioning (SBP) as an exclusive business development service means broad availability would dilute the competitive advantage it provides our clients.

Moreover, 17 years of experience have taught us that the conventional emphasis on „visibility“ in marketing, particularly for premium products and services that don’t require acquiring hundreds of new customers annually, is vastly overrated.

In today’s environment, where trust is scarce – partly due to the proliferation of self-promoters on social networks – the real currency is IMPACT.

We’ve found that the most substantial impact on a target audience isn’t achieved through mere visibility, but through unparalleled Benchmark Positioning and the right network of contacts that can open doors.

This highly resource-efficient approach to marketing isn’t just what we enable for our clients; we also apply it to our own operations daily.

Nevertheless, we are planning to broaden the awareness of Strategic Benchmark Positioning (SBP) to a wider audience through our innovative Positioning ART Gallery.

The Positioning ART Gallery serves not only as a showroom for our standout Benchmark Positioning Strategies but also introduces a new art form that uniquely blends standout marketing with traditional art.

Since its launch in October 2021, the gallery has primarily functioned as a showcase for our work. All current pictures in our gallery are created by Midjourney AI.

By beginning of 2025, we aim to unveil „Positioning ART“ as a new art form developed in collaboration with renowned artists. These artists will paint our clients‘ Benchmark Positioning Strategies into unique, individual artworks, which will be available both as physical pieces and as duplicated NFTs.

This initiative offers our clients access to the artists‘ networks and fans, who are often high-net-worth individuals (HNWIs) acting as C-level executives, entrepreneurs, or investors. This audience frequently aligns directly with our clients‘ target markets.

Therefore, „Positioning ART“ is not only a fresh and innovative art form but also a novel approach to influence marketing.

The sophisticated system behind Strategic Benchmark Positioning (SBP) makes it easy and quick (about 15 – 30 minutes) to identify effective Benchmark Positioning opportunities for any industry, product, or service, requiring only some specific information from the client.

Thanks to our long-standing partnership with a renowned international marketing agency, which serves thousands of clients worldwide, many of our Benchmark Positioning Strategies have been adopted for the agency’s clients‘ products and services.

In an exclusive agreement, we’ve committed to strict confidentiality on both sides. Our signed NDA protects the SBP method from being disclosed to third parties, revealed, or used independently by the agency. However, this also means we can’t publicly discuss the many agency client projects we’ve contributed to, which also include well-known brands and innovative products and services.

Beyond our agency clients, over the last 17 years, we’ve also worked with many individual clients – from solopreneurs to small and midsize businesses (SMBs) in various industries as well as destinations.